In English, there are several ways to say letters of the alphabet over the phone to spell a word:
"A as in Alpha", "B as in Bravo" and so on.
Something similar is used in Chinese to spell names:
"麗 lì, 美麗 měilì de 麗 lì"
"賞 shǎng, 欣賞 xīnshǎng de 賞 shǎng"
Is there a list somewhere of these "canonical words" used for spelling? It might be a nice study aid.
Wikipedia has examples of such "telephone alphabets" for various European languages:
http://en.wikipedia.org/wiki/Spelling_alphabet
The Chinese Wikipedia page has such a table... but it's only for Japanese kana!
http://zh.wikipedia.org/wiki/%E9%80%9A%E8%AF%9D%E8%A1%A8