After you get the word right several times, you`ll remember it for months.
~ IOS app screen


I love this sentence: It simply and concisely captures how memory and memory decay works using plain language. It is not as vague or misleading when compared to some of your other statements regarding the efficacy of Skritter.

What are some of the statements we could improve?

I hesitate to give explicit examples as I doubt I am an average Skritter user, but the following statement has never applied to me:

* Two reasons why you should use Skritter: You can learn a new character every 192 seconds. You can remember 95% of what you learn. *

Like most people, the first couple characters were significantly harder than subsequent characters: lumping all characters into a monolithic block slurs over how most people learn. Mainly -- and you mentioned this in your own post many many months ago -- in fits and spurts. Learning, at least for me, was not sequential or linear. I remember and forget. Two steps forward, one step back; usually.

Also, like most people, I never remember 95% of anything. I have to relearn how to read Japanese every couple of months -- and it used to be every couple of weeks or every couple of days!

Granted it is hard to come up with a single sentence that can sum up what I just wrote but the aforementioned sentence came really close; hence I was impressed.

I also dislike the "1 hanzi / 192 seconds" phrase, too much Marketing for me :)
These things are so individual and I personally don't believe in these statements when I read them.

What I would recommend, nick, especially for promoting the app, is emphasizing more on the time studied per day/week/month. I mean, look at myself: In the past, I sometimes used skritter for 1 months and came maybe close to 1-4 hours of Skritter. Why, well because I hated sitting at my desk, with the wacom etc. and just didn't enjoy it at all. My spare free time, well... it didn't feel wasted (don't wanna be unfair) but it was not really bringing pleasure either.
Now that I have the app, I skritter between 30-90 minutes... per day! And it doesn't feel like work, it's pleasure, it's cool, ppl in the subway keep watching me etc. ;o) It's a lot of fun.

I would promote it more like this, putting emphasis on how much time you can finally spent in a useful way, which you would have otherwise just wasted sitting in transport etc.

Give the app 2 weeks or something, make some nice statistics and use these as an eye-catcher :)

Cheers.

Thanks for your guys' input on the marketing! We'll chat it over at our next meeting.

What we're basically trying to convey is throwing down hard statistics on how quickly you can learn a word or character, and those are the numbers we get when we average it all out based on the site. And the 95% is to try and communicate the efficacy of spaced repetition, but that might get lost in a kind of opaque number. Sounds like we've got a better way to communicate the latter, though I'm still not sure what would be a better way to communicate the former, showing off the learning stats we have in our system. Hmm, food for thought.

That's a good point, zhangyanglu, and you echo what many others have been saying since we launched! We'll see about getting that more into the marketing materials, too.